New Design / same brand
The new design aesthetic had a simpler way of representing the brand and its product pages. With white, black, and tones of gray, products could rest simply on overlapping panels and backgrounds.
These elements helped create depth on the page and offered spaces where the technology story could be told in interactive ways. Gotham also became the new font and reflected the mature simplicity of the brand.
The new design aesthetic also worked well within our category pages where we were able to tell the category story through a mix of situational and silo photography.