Sport Earbuds
This was a combined video and stills shoot for Bose’s Sport Earbuds. With the launch of this product we had the opportunity to tell a story centered around the features of the product that resonates with the serious exercise consumer. With this endeavor we faced a challenge as it would be one of our first remote shoots during the lock downs and we had to overcome various logistical hurdles to make this project a complete success. There were a lot of learning moments during the course of this project but we were able to produce engaging content that highlighted the benefits of using the earbuds during the most intense work outs.
Art Direction / Video
ONLINE VIDEO
This was a two day shoot with 2 locations and 2 talent stories (Runner and Boxer). We created a music driven piece that focused on the features within intense work out scenarios.
PHOTOGRAPHY
We also captured stills for each talent in their respective scenarios. We made sure to carve out dedicated time for photography so that it could also get the same care and attention as the video.
FEATURE VIGNETTES
We also created a short looping vignette to be used on Bose.com to highlight the ear tips comfort and flexibility. The proprietary design helps hold the earbuds in place during the most strenuous exercise.